The tankini is now designed by any designer who has a well known brand and that does not just include Nike, DKNY and Victoria’s secret, because it covers every single famous brand name in clothing from Ralph Lauren to Calvin Klein. There are no exceptions as these designers have seen what the public want and they have responded.
These tankini brands offer immediate access to the buying public as it has never been easier for designers than it is today with the Internet so freely available. From discussion forums to blogs, the ability of the designer to get access to the desires of the buying public has resulted in new designs coming out every year.
There has been good press and bad press about these designs and some have been very controversial. For example, the issue that Victoria’s secret had with the Buddhist iconography that they decided to print on the tankini, was pushing the envelope a bit too far for a fashion house. But as they say even bad publicity is good publicity, so the result may have been more sales and only the people who work for Victoria’s secret will know that. The tankini is carried by big famous brand names that have sold for $2500 just for a single swimsuit down to even less than $10, so the choices seem to be limitless.